Crystal Clear Company

The Benelux, without a local hire.

Hans Voorn Hans Voorn Fractional CCO Benelux

For investors whose European portfolio company wants to grow abroad. The money goes to Germany, France and the UK first. I open the Dutch and Benelux market in the meantime — until local revenue pays for its own team.

Plan a call

Work · three roles

Open the Benelux before you hire for it

First get clear what is really going on, then move. You can stop after every step.

01

Benelux market entry

For European startups that just raised a round.

You just backed a European startup with international ambition. The Benelux is small, channel-driven and regulated, and one EU licence does not make it one market. I find Dutch lookalikes of your current customers, call them in Dutch, and bring in the local partners you need.

  1. 1

    Prospect list

    A small first task: 30 to 50 Dutch target companies, scored, with the route and the local rules.

  2. 2

    Three-month pilot

    A small retainer plus commission on closed revenue. I make the calls; we measure traction and decide together.

  3. 3

    Scale or hand over

    More hours when it works. First local hires, pipeline and playbook once the market carries a team.

Done before: the Dutch market launch of Olympus as interim country manager — revenue from €20m to €31m. Now: Fractional CCO Benelux for a Swedish insurtech, and a Dutch market discovery for a German care-tech scale-up.

Strongest in funeral and insurance, insurtech, care and home care, financial wellbeing and fintech, and consumer brands.

02

Fractional CCO & CMO

Part-time commercial and marketing director for Dutch startups.

For Dutch startups that just raised money and hit a revenue ceiling, because sales still sits with the founder. I set up positioning, proposition and pipeline, and run the first customer conversations myself, until your own team takes over.

03

Partner at RedFoxBlue

Faster revenue growth with AI for Dutch SMEs. I do this as a partner of RedFoxBlue, specialists in sales professionalisation.

Visit RedFoxBlue (Dutch)

How it works